How to Register a Brand in Romania

Question: What are the steps to follow when registering a brand in Romania and what benefits do I have, as an owner of the trademark?

Answer: Through the registration of a brand, your company acquires exclusive rights to use the trademark, forbidding the competing companies to merchandize identical or similar products or to carry out services under the same brand or under a similar brand with the purpose of creating confusion for the consumers.

The brand is a susceptible sign of graphic representation, which allows the consumer to differentiate between the identical or similar products, and which induces in his mind the fact that these identical or similar products do not come from the same company.

The registration of a brand in Romania is not a very simple thing, taking into consideration the fact that certain conditions must be complied with: the verbal elements which compose the brand must be easy to pronounce and apprehend, the brand must be easy to represent, visually attractive and to differ from the brands of the identical or similar brands.

The brands can be registered in Romania in the following forms:

The brands can be protected:

In order to obtain trademarks in Romania and to fully benefit from the rights granted by this registration, the fulfillment of the following steps is needed:

No matter the modality of brand registration, on national, community or international level, the brand is protected from the submitting date of the registration petition, except for the case in which a priority is invoked (priority is determined by a previous stock in another country or the priority for exhibition).

Please do not let any legal matters stand in the way of opening or expanding your business. Our lawyers in Bucharest are here to help and make the incorporation process of a branch hassle-free. Call us now for free consultation!